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Content Which Doesn’t Kill Us Makes Us Stronger
Should you ever publish content that is less than 100 percent in alignment with your company’s product or service? Something tells me most corporate marketers would reflexively answer “No.” As someone...
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Do Retailers Need Content Marketing to Survive?
Prediction: Content marketing will increasingly become a strategy — perhaps THE strategy — retailers employ to defend against unrelenting price pressure. If that sounds unlikely, check out the excerpts...
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I Survived a Content Marketing Desert (and lived to blog about it)
Look around your business. Better yet, conduct an audit: Where in your sales, marketing or service continuum do customers or potential customers get stranded in a content desert? What do I mean by a...
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14 Reasons Pinterest Might NOT Be In Your Best Interest
If you’re a B-to-B corporate marketer, should you extend your marketing program to Pinterest? Dumb question, right? After all, Pinterest is the latest hot social sharing network. And we’re talking...
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Mind the Gap: 6 Ways to Fill an Audience’s Content Needs
The question came recently from Wayne Tay, a Content Strategy group member on LinkedIn. But it’s a question which could be on the minds of other marketers. Here’s how Wayne put it: Hi friends, I am...
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